Digital Marketing - Downtime Digital
Digital Marketing · 6 channels

Marketing that
fills the pipeline.

Paid ads, social, email, local SEO, and reputation programs for service businesses. Built around real revenue. No vanity metrics. Monthly reports you can actually read.

TRANSPARENT REPORTING · MEASURED IN DOLLARS
Channels · 6 lanes

Six channels. One scoreboard.

Pick one to start. Stack the rest as the numbers prove out. Every channel reports to the same monthly scoreboard: qualified leads, cost-per-lead, return on spend.

POPULAR

Meta Ads

Facebook + Instagram lead-gen, retargeting, and creative refreshed every month so fatigue never sets in.

  • Creative production + copy
  • Lead-gen + retargeting funnels
  • Pixel + Conversions API setup
  • Weekly optimization, monthly report
CUSTOM QUOTE
LIVE IN 2 WEEKS
Get a quote →

Google Ads

Search + Display campaigns built around buying intent and CPL targets. We pay for clicks that turn into customers, not impressions.

  • Search + Display + Performance Max
  • Keyword + negative-list builds
  • Landing page recommendations
  • CPL-tracked, ROAS-tuned
CUSTOM QUOTE
LIVE IN 10 DAYS
Get a quote →

Social Media Management

Organic posts, stories, replies, and community management across Instagram, Facebook, and LinkedIn. Brand voice consistent, calendar always full.

  • 12-20 posts/month
  • Stories + reels included
  • Community management + DMs
  • Pairs with AI Content Engine
CUSTOM QUOTE
LIVE IN 1 WEEK
Get a quote →

Reputation & Reviews

Review-generation campaigns that grow your star rating, plus monitoring and response across Google, Yelp, Facebook, and industry sites.

  • Review-request automation
  • Multi-platform monitoring
  • On-brand human + AI replies
  • Quarterly reputation audit
CUSTOM QUOTE
LIVE IN ABOUT A WEEK
Get a quote →

Local SEO, GBP + GEO

Google Business Profile, local map rank, citation cleanup, and GEO: getting your business cited inside ChatGPT, Perplexity, and Google AI Overviews.

  • GBP optimization + posts
  • Local citation + NAP cleanup
  • GEO content + entity work
  • Monthly rank + FoundScore report
CUSTOM QUOTE
LIVE IN 2 WEEKS
Get a quote →

Email Marketing

List hygiene, segmented nurture sequences, monthly newsletters, and win-back campaigns. The cheapest channel you own, when you actually run it.

  • Welcome + nurture flows
  • Monthly newsletter + segments
  • Win-back + abandonment series
  • A/B subject + send-time testing
CUSTOM QUOTE
LIVE IN 2 WEEKS
Get a quote →
Pricing anchors

Custom-quoted by channel mix,
honest about the floor.

Every program is scoped against your goal CPL or ROAS and quoted flat. These are the management-fee floors we run from. Ad spend is separate and runs on your card.

01 · SINGLE CHANNEL

One channel, run right

from $750 / month mgmt
Pick the channel with the highest leverage from the audit. We run it tight.
  • Weekly optimization, monthly written report
  • Creative + copy production included
  • Ad spend separate, runs on your card
MOST POPULAR
02 · DUAL CHANNEL

Two channels, compounding

from $1,250 / month mgmt
Paid + organic, or paid + email. Channels run as a funnel, not in isolation.
  • Two channels coordinated end-to-end
  • Shared audiences + retargeting between channels
  • Funnel-level reporting, not channel-level vanity
03 · GROWTH STACK

Full funnel, multi-channel

from $2,500 / month mgmt
Three or more channels coordinated through the awareness-to-retention funnel.
  • Multi-channel orchestration + creative cadence
  • Monthly written report + quarterly strategy review
  • Dedicated senior on every call
Management fees are separate from ad spend. Ad spend always runs on your card, on your ad accounts. You own the data, audiences, and pixels.
The Funnel · Flagship

One funnel. Four stages. Six channels working together.

Channels run in isolation cannibalize each other. Run them as a funnel and each one makes the next one cheaper.

01 · STAGE

Awareness

People who have never heard of you discover you exist.

Meta Ads Social Media Local SEO + GEO
MEASURED BY
Impressions, reach, brand search
02 · STAGE

Consideration

They research, compare, and start to trust you.

Google Search Ads Reviews Content + Social
MEASURED BY
Site traffic, time on site, review stars
03 · STAGE

Conversion

They take an action: call, book, buy, request a quote.

Google Ads Email Landing pages
MEASURED BY
CPL, conversion rate, ROAS
04 · STAGE

Retention

They come back, refer, and tell their network.

Email Reputation Social Media
MEASURED BY
Repeat rate, referrals, LTV
THE SHORTCUT

Most service businesses already have stages 1 and 4 partly working. We pour budget into 2 and 3, the conversion gap, and the whole funnel gets cheaper to run.

Map my funnel →
Process

From audit to live in two weeks.

Four steps. Flat monthly fees. You always know what is running, what it costs, and what it's returning.

01

Free marketing audit

We pull your ad accounts, GBP, site analytics, and a sample of leads. You get a written read on what is working, what is wasted, and where the biggest leverage point is. No pitch.

02

Plan + flat scope

We pick the channel(s) to start with, set a target CPL or ROAS, and quote a flat monthly retainer plus your ad spend. No setup fees. No surprise add-ons.

03

Launch in two weeks

Creative, copy, targeting, landing pages, tracking, reporting dashboards, all built and live in two weeks. You approve every piece of creative before it spends a dollar.

04

Manage + monthly report

Weekly optimization. Monthly written report, not just a dashboard. Quarterly strategy review. Add or retire channels as the numbers tell you to.

FAQ

Questions we hear a lot.

Ad spend always runs on your card, on your ad accounts. You own the data, the pixel, the audiences. We manage the campaigns. If you ever leave, the assets stay with you.

For Meta or Google: we recommend $1,500/mo minimum ad spend, and that is separate from our management fee. Below that, results data arrives too slowly to optimize against, so the account takes longer to find its footing. Smaller is possible, just slower. We will tell you honestly during the free audit.

Both. You get a live dashboard for the channel obsessives, and a one-page written monthly report with the three numbers that matter and what we are changing next. Sample on request.

Often. We have run paid + email while in-house owned social, or owned the funnel while in-house owned brand. We are happy being one specialist on a bigger team.

We index every channel against cost-per-qualified-lead, not cost-per-click. Budget shifts monthly toward whatever channel is cheapest to acquire a real customer that month.

Competitive industries reward better execution; niche industries reward better targeting. The audit tells us which lever to pull. We have worked across HVAC, hospitality, B2B SaaS, retail, professional services, and real estate. Bring your specifics to the discovery call.

Local SEO and GBP work is included on this page. For deeper organic SEO + GEO, see our SEO & AI Visibility page. It is the same team.

Yes. The AI Content Engine handles blog, social, and newsletters scaled to your channel volume. Pairs with this marketing program for distribution + paid amplification.

● FREE · 1-PAGE WRITTEN AUDIT · NO PITCH

Start with a free
marketing audit.

We pull your ad accounts, GBP, and analytics. You get a one-page written read on what is wasted, what is working, and the single biggest leverage point in your funnel.

Get my free audit →